BKR, a line of glass and silicone water bottles with a seasonally-inspired palette, is positioned as a beauty brand that delivers perfectly hydrated skin and is sold on the beauty floors of major luxury retailers globally. Jane Smith works closely with BKR to create seasonal campaigns, digital and social content for a global audience. Jane Smith also advises on high-level strategy for the positioning of the brand. The results come to life season after season through vibrant, fashion-forward beauty campaigns that capture the essence of the brand.