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Jane Smith Agency
- Clé de Peau Beauté Creative, Strategy, Branding, Production, Marketing, 360° Communications Strategy and Implementation, Social Media, CSR Strategy and Implementation, Casting, PR, Event Design, Event Production, Leadership Advisory, In-House Consulting.
- Lucky Brand
- Sephora Advertising, Creative Direction
- Violet Grey Positioning, Brand Book, Identity, Graphic Design
- Fabletics Positioning, Brand Book
- True Religion Advertising, Creative Direction, Strategy
- bkr Creative, Digital, Photography, Strategy
- CO Design, Print Production
- Fabletics Creative Direction, Product Consulting
- TechStyle Fashion Group Positioning, Brand Book, Identity, Brand Strategy, Digital Strategy, Product Development
- Commissioned Work
- Lucky Brand old Creative, Digital, Production, Strategy
- bkrold Creative, Digital, Photography, Strategy
- Yahoo Style Casting, Photography, Production
- Victorinox Swiss Army Creative Direction, Print Production
- Clique Media Group Production, Project Management
- Client History Archive
Client
Fabletics
Services
Creative Direction, Product Consulting
Project Info
Co-founded by Kate Hudson and TechStyle Fashion Group, Fabletics offers high-quality, fashion-forward activewear for women. Since it’s launch, the brand has seen astounding growth while successfully disrupting a saturated market. Jane Smith worked with Fabletics to create their brand book and strategic positioning, which has served as the guide for brand communications and executions.