open/close
Jane Smith Agency
- Clé de Peau Beauté Creative, Strategy, Branding, Production, Marketing, 360° Communications Strategy and Implementation, Social Media, CSR Strategy and Implementation, Casting, PR, Event Design, Event Production, Leadership Advisory, In-House Consulting.
- Lucky Brand
- Sephora Advertising, Creative Direction
- Violet Grey Positioning, Brand Book, Identity, Graphic Design
- Fabletics Positioning, Brand Book
- True Religion Advertising, Creative Direction, Strategy
- bkr Creative, Digital, Photography, Strategy
- CO Design, Print Production
- Fabletics Creative Direction, Product Consulting
- TechStyle Fashion Group Positioning, Brand Book, Identity, Brand Strategy, Digital Strategy, Product Development
- Commissioned Work
- Lucky Brand old Creative, Digital, Production, Strategy
- bkrold Creative, Digital, Photography, Strategy
- Yahoo Style Casting, Photography, Production
- Victorinox Swiss Army Creative Direction, Print Production
- Clique Media Group Production, Project Management
- Client History Archive
Client
Fabletics
Services
Positioning, Brand Book
Project Info
Co-founded by Kate Hudson and TechStyle Fashion Group, Fabletics offers high-quality, fashion-forward activewear for women. Since it’s launch, the brand has seen astounding growth while successfully disrupting a saturated market. At its inception, Jane Smith identified the whitespace in the market and created the brand book and strategic positioning for the brand which has served as the guide for all future communications and executions.