open/close
Jane Smith Agency
- Clé de Peau Beauté Creative, Strategy, Branding, Production, Marketing, 360° Communications Strategy and Implementation, Social Media, CSR Strategy and Implementation, Casting, PR, Event Design, Event Production, Leadership Advisory, In-House Consulting.
- Lucky Brand
- Sephora Advertising, Creative Direction
- Violet Grey Positioning, Brand Book, Identity, Graphic Design
- Fabletics Positioning, Brand Book
- True Religion Advertising, Creative Direction, Strategy
- bkr Creative, Digital, Photography, Strategy
- CO Design, Print Production
- Fabletics Creative Direction, Product Consulting
- TechStyle Fashion Group Positioning, Brand Book, Identity, Brand Strategy, Digital Strategy, Product Development
- Commissioned Work
- Lucky Brand old Creative, Digital, Production, Strategy
- bkrold Creative, Digital, Photography, Strategy
- Yahoo Style Casting, Photography, Production
- Victorinox Swiss Army Creative Direction, Print Production
- Clique Media Group Production, Project Management
- Client History Archive
Client
Victorinox Swiss Army
Services
Creative Direction, Print Production
Project Info
Swiss Army is a 130 year old knife, watch, apparel and fragrance manufacturer whose brand is founded in tradition, quality and innovation. Jane Smith leveraged the brand heritage to deliver four seasons of elevated content and print production for the men’s fashion division Victorinox.






Fall / Winter 2015 Catalogue
Photographer: David Roemer
Stylist: Christopher Campbell
Makeup: Walter Obal
Model: Tobias Cameroon
Photographer: David Roemer
Stylist: Christopher Campbell
Makeup: Walter Obal
Model: Tobias Cameroon